Catholic Advertising Network Update: Run Ads on Your Catholic Website

Software development and testing is coming along nicely for our first round of features for our Catholic Online Advertising Network. We are targeting February 2010 for our initial launch. Contact us if you are interested in joining as a charter website publisher or charter advertiser. We have special deals for each that we’ll let you know about if you get in touch.

What Type of Advertising Can I Expect?

With our first release we will be focusing on Exclusive Ads. Exclusive Ads are where a website publisher sells all impressions for a specific ad spot to an advertiser for one month for a flat fee. The ad runs continuously for one month. The website publisher earns a flat fee per month for each ad spot an advertiser purchases.

What’s in it for Website Publishers?

The first release, tentatively scheduled for February 2010, will feature the ability for you to sell these Exclusive Ad spots on your website to advertisers. And you have complete control over the size of the ads, the positioning on your website of each ad, and even the amount you want to earn for the ad to run on your website. After all, we’re just the ad network. We aren’t trying to control your website. You know better than us how to position ad positions within your content to produce great results (if not, we’re working on some great material to help you learn).

Each publisher that runs Exclusive Ads through our network will be listed in our Website Directory for potential advertisers to review. Instead of you trying to seek out advertisers, your site will be in front of advertisers looking to promote their company, product, service, or mission on a Catholic-focused website.

What’s in it for Advertisers?

Advertisers can target the specific website and ad spot they want. For our Exclusive Ad option you purchase one month of ad space for a flat fee. There is no variable cost such as charges per click or per thousand impressions to worry about blowing your budget. Instead, you get a month of impressions for one rate.

Can You Help Me With…?

We’re also planning the following services to assist our website publishers and advertisers.

Services for Advertisers

• Custom Advertising Plan for Advertisers – you want to advertiser to faithful Catholics on the websites in our network but don’t have the time to sift through all the options to decide which site and ad spot fits your target? No problem! Describe to us the goals of your marketing campaign and we will do the research for you and map out a few different options for you.
• Custom Ad Creative for Advertisers – if you are placing an ad online you will need the creative to go with it (the ad image, Flash movie, or video). We will help you create custom ad creative for your online campaign.
• Custom Landing Pages for Advertisers - if you want a targeted message for the service or product you are marketing, then a custom landing page is what you want. We will create and host custom landing pages for your marketing campaigns.

Services for Website Publishers

• Ad Placement Advice – we will assist you with choosing the correct type and placement for your ads to maximize your revenue. We use our existing data on advertising metrics to determine what types of ads and placement of ads produce the best results for our website publishers.
• Exclusive Ad Pricing Advice – based on our existing ad network data on the best performing price targets we will assist you with choosing how to price your ads to create the most demand for a site with your target audience, number of visitors and subject matter.

How Can I Help?

The best way is to spread the word about our Online Advertising Network for Catholics. Talk with website publishers and advertisers who may be interested. Tell them about our website and our blog. Follow us on Twitter. Email us. Interact with us. We’ll talk back.

After all, behind all these machines are real, live humans bringing Christ’s light to the world one person at a time.