New Feature: Advertising Statistics

We recently launched the ability for website publishers to view the performance of the ads running on their websites. When viewing the list of your websites you will notice a new link named Stats. Click this link to view advertising performance metrics about each of the Ad Zones on your website.

Even though the advertising statistics feature was just recently released, the statistics data goes back to the date your Ad Zones were created. Statistics for the current day are updated hourly.

Please note that these statistics do not include any free charity ads that have run on your site. Since we are just beginning to sign up paying advertisers, your site will show zero views for each day that statistics are available for. Once paid ads begin running (see below for more information), you will see numbers going up.

This roll out of advertising statistics also paves the way for us to allow advertisers to submit their paid ad campaigns. The ability to report on ad performance was the last major feature to implement before accepting paid banner ads from advertisers.

We are hoping to begin accepting submissions from advertisers the week of March 29, 2010. It has taken us a little longer than desired to get to this point, but we’re very happy to be at this point and excited for the future of our Catholic advertising network.

A big thanks goes out to all of you who have been patient and supportive of this effort so far. We’re almost there!